2018 NNLA Workshops

The NNLA was excited to once again offer two great workshops on January 22, 2018. The workshops took place at the Hotel RL in Omaha.

Workshop #1: The Ultimate Landscape Design/Build Sales Process

How would you like to learn the ultimate process for selling landscape design/build/installation services? Industry expert Jody Shilan will walk you through “The 7D’s to Successful Selling”, step by step, and teach you how to not only sell installation work but up-sell your projects for more than the original contract.

• Develop the Program
• Decide on the Priority
• Discuss the Budget
• Determine the Plan Fee
• Design the Dream
• Do the Deal
• Deposit the Check

Shilan will show you how a few simple but important “tweaks” to your existing process will dramatically improve your closing rate and reduce your sales cycle while allowing you to focus on good customers and not tire kickers. Plus, he will show you some trade secrets that will teach you how to sell phases 1, 2 and 3 all together, on your very next project and make designing and selling fun again.


Workshop #2: Rain Gardens / Bioretention Gardens
1:00 – 5:00 PM

Landscapes today are designed to intentionally “do more” than just be beautiful. In the case of rain gardens, they help slow and soak in rainfall to protect and conserve water. Rain gardens attract pollinators and add biodiversity to landscapes. In this workshop, learn about:

• Stormwater runoff and the role of green infrastructure
• Debunking myths associated with bioretention/rain gardens
• In-depth information on rain garden design and step-by-step installation
• Effective plant selection and functions of plants in rain gardens
• Maintaining a landscape with bioretention features
• Case studies and lessons learned from
bioretention/rain gardens installed in Nebraska.

Attendees will receive a copy of the manual, “Biorentention Gardens – A Manual for Contractors in the Omaha Region to Design and Install Bioretention Gardens.”

Workshop speakers include Kelly Feehan, UNL Extension Educator; Steve Rodie, Professor and Director of UNO Center for Urban Sustainability; Andy Szatko, Environmental Quality Control Technician; and Tom Franti, Associate Professor of Biological Systems Engineering, Surface Water Management Engineer.

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